We could give you a laundry list of reasons why you should be using video as a part of your marketing strategy. As a film production company, you might think we are a little biased about the topic, and we are… But we aren’t the only ones out there touting the gospel of video marketing. Video has been on the rise since 2015, and it’s not going anywhere. Don’t get us wrong, video marketing has been around since before 2015, but it has seen a surge in growth since.
Spend a few minutes on the internet or even on social media and you will see the abundance of video content. It’s everywhere. People love to watch videos, they are entertaining, educational, and engaging.
We could go on for days about how great video is, but for the sake of this article, we decided to break down our top 5 reasons why video marketing is important and how it will change your business.
Reason #1 – Video Marketing Creates Brand Awareness
Video content is key to making sure that your brand is remembered. In fact, according to a study by HubSpot, when asked about the types of content they preferred to see from a brand 54% of consumers responded, video. In that same study, Hubspot also learned that 43% of customers said branded video content was more memorable than any other form of branded content.
People are more likely to engage with video content than they are to sit down and read everything on your website. This means that more people are going to become familiar with your brand. In a world of constant change, it’s important for people to know and be able to recognize your brand.
Reason #2 – Video Marketing Builds Trust
Even with the need for sleep out of the equation, you wouldn’t have the time to meet every potential customer and explain your brand and products to them. So how do you build trust, explain your product, and make a lasting impression for your brand if you can’t? Video!
Video allows you to tell your story to people without having to meet them face to face. Rather than just write about it, you are able to create a visual story. One that draws in your audience, creates a sense of connection and allows them to see themselves being helped by your brand. Video also gives you a chance to explain how your product works. It allows your audience the opportunity to see your brand/product in action before they purchase.
Bonus: Those same customers are then more likely to return to you if they enjoyed your product!
Reason #3 – Video Marketing Improves SEO
Video marketing is great for brand recognition and building trust, but it also helps with your SEO. YouTube is the second largest search engine, and you will find that results from YouTube often end up in your search results on Google. It is no secret that Google and YouTube are closely connected and that Google has an affinity for videos hosted on YouTube’s platform.
This gives you another channel to reach your customers and engage them with your brand. The more opportunities to find your brand, the better.
Placing videos on your website is also a way to increase your website’s ranking. Google monitors the length of time people spend on your website, the longer the better, and video helps to keep your visitors on the page. The longer they stay the better your website looks to Google. Google takes this as a sign that you are answering your audience’s questions and will reward your website for doing so.
Reason #4 – Video Marketing ROI
Video has more than just the intangible effects of building your brand awareness or creating trust. While those are great and very important in the potential customer’s journey, it is also important that at some point those visitors become actual customers. In a study conducted by Wyzowl, they looked at businesses using video marketing and discovered:
- 95% saw an increase in the understanding of their brand/product
- 83% saw an increase in customer leads
- 80% saw a direct increase in sales.
Video has a major impact on the growth of a brand.
Reason #5 – Video Marketing Just Works
Video is the most consumed form of content on the internet. YouTube has over 1 Billion hours of watch time a day, and that’s not counting any social media such as Facebook, Instagram, Twitter, or TikTok. Video has become the golden standard of content online, and it isn’t going anywhere.
Visitors who watch a video remember, on average, 95% of the message. Compare that with the average retention rate for those reading about your story, 10%, and you will see why video has become the go-to content strategy for marketing.
Video marketing is a central part of any well-rounded marketing strategy. The continued growth of your brand is reliant upon reaching your audience and in 2020 and beyond video is the best medium to help you reach those goals. We know we sound a little biased, but the evidence backs us up on this one. If you aren’t using video as a part of your marketing strategy, you’re behind the curve, but don’t worry, cause it’s never too late to start. Make the decision today to add video marketing to your marketing strategy, and see how your business grows!