As a video production agency, you might think we are a little biased about the topic, and we are! But we aren’t the only ones out there touting the gospel of video marketing. Video has been on the rise since 2015, and it’s seen a surge in growth since. Video is everywhere now and used constantly by your audience and competitors.
Here the breakdown of our top 5 reasons why video marketing is important and how it will change your business.
Reason #1 – Video Marketing Creates Brand Awareness
Video content is key to making sure that your brand is remembered. In fact, according to a study by HubSpot, when asked about the types of content they preferred to see from a brand 54% of consumers responded “video.” The same study showed that 43% of customers said branded video content was more memorable than any other form of branded content.
People are more likely to watch video content than they are to read every word on your website. Which means when you include video, you’ll increase engagement with your brand, deliver what you know your customers are asking for, and create a lasting impression in their minds.
Reason #2 – Video Marketing Builds Trust
It might seem obvious, but the fact is you simply don’t have time to meet every potential customer and explain your brand and products to them. So how do you build trust, explain your product, and make a lasting impression for your brand? Video!
Video allows you to craft a powerful, visual story and deliver it to your customers anytime, anywhere. A story that draws in your audience, creates a sense of connection and allows them to see themselves interacting with your brand. It gives them a sense of who you are, how your product or service works and lets them see it in action.
Bonus: Those same customers are then more likely to return to you if they enjoyed your product!
Reason #3 – Video Marketing Improves SEO
Video marketing is great for brand recognition and building trust, and a powerful addition to your SEO strategy. YouTube is the second largest search engine, and you’ll find that results from YouTube often end up in your search results on Google. It’s no secret that Google and YouTube are closely connected and that Google has an affinity for videos hosted on YouTube’s platform.
This gives you another channel to reach your customers and engage meaningfully with them. The more opportunities to find your brand, the better.
Placing videos on your website is also a way to increase your website’s ranking. Google monitors the length of time people spend on your website, the longer the better, and video helps to keep your visitors on the page. Google takes this as a sign that you are answering your audience’s questions and will reward your website for doing so.
Reason #4 – Video Marketing ROI
Video has more than just the intangible effects of building your brand awareness or creating trust. While those are critical points in the potential customer’s journey, it’s important to convert visitors into customers. In a study conducted by Wyzowl, they looked at businesses using video marketing and discovered:
- 95% saw an increase in the understanding of their brand/product
- 83% saw an increase in customer leads
- 80% saw a direct increase in sales.
Bottom line: video has a major impact on the growth of a brand.
Reason #5 – Video Marketing Just Works
Video is the most consumed form of content on the internet. YouTube has over 1 Billion hours of watch time a day, and that’s not counting any social media such as Facebook, Instagram, Twitter, or TikTok. Video has become the golden standard of content online, and it isn’t going anywhere.
Visitors who watch a video remember, on average, 95% of the message. Compare that with just 10% for reading your story! This alone makes clear why video has become the go-to content strategy for marketing.
The Sky’s the Limit
Video marketing is a central part of any well-rounded marketing strategy. The continued growth of your brand is reliant upon reaching your audience, and in 2020 and beyond video is the best medium to help you reach those goals.
If you aren’t using video as a part of your marketing strategy, it’s never too late to start. Make the decision today to take your first step, even if it’s small, and see how your business grows!