Dolby came to us needing a video to showcase their living room ecosystem, including Dolby Atmos and Dolby Vision, at the world’s most influential tech event: the 2022 Consumer Electronics Show (CES) in Vegas.
Partnering with major brands like Netflix, ESPN, Samsung, and Xbox, Dolby wanted to show how both creators and consumers can enjoy next-level sound and visuals with their boundary-breaking tech. Dolby Atmos gives creatives the capacity for precise sound placement, and gives listeners an incredibly immersive sound experience. And Dolby Vision delivers better depth, contrast, and vivid colors for richer content creation and viewing. Together, they welcome consumers into a richer, more engaging experience.
Event videos are unique, needing to be both high-energy and work with the sound both on and off so that they can be used on stage or in a display. Fast-paced animation videos that are type-heavy are perfect for this type of event and that’s exactly what we gave them. Rapid-fire visuals layered in with animated typography to get the message across while keeping engagement at the same time.