A high-quality video is one of your most valuable marketing assets, we know because we’ve seen a video add rocket fuel to a marketing campaign over and over again (examples here). And you can get a ton of mileage by knowing where and how to post across many different channels. We’re giving you 14 places where a video may be an effective way to reach your target audience.
Where to post a video no matter what
A video, especially when embedded on your website with proper video schema, can be a big boost for SEO and drive traffic to your site. When users are on your website, video can help with engagement, keeping them on your page for longer, and delivering info in an entertaining medium.
Posting on social media isn’t just good because of the potential reach, with the majority of the world being on social media apps. It’s also because social media is becoming more and more about video content, rather than photos. This shift means it’s become a necessity to get in the social media game with video. While you don’t need to post on every app, it pays to learn where your audience spends the most time and target them there.
Unless you’re putting all of your video content on your website and hosting yourself (unlikely for most businesses), then you’ll absolutely want to put your video on the world’s second-largest search engine. Be sure to optimize your video (more on that below) so that you rank higher in both YouTube and Google search results.
Other Great Places to Post a video
Vimeo has a reputation, well deserved, for being a higher quality video platform. It’s a community that values depth more than breadth, and uses a subscription model, requirements on video quality, and curated playlists, among other things to ensure a great experience for creators and viewers. Plus, you won’t find any pre-roll or mid-roll ads here.
Tik Tok used to be what all the kids were doing, but these days, it’s what almost everyone is doing. It’s a more casual, laid-back platform that relies heavily on copying video trends, though all sorts of content creators have found success on the super-popular app. It’s a unique opportunity to grow a fresh audience with short, consumable content.
Even with plenty of newcomers and competition to the social media space, Facebook still boasts the most users worldwide. And when it comes to views and engagement such as likes and comments, videos are your best bet. Plus, Facebook gives you great metrics such as how long your video was viewed, when people stopped watching, and how many people clicked play.
The power of video as a medium over static images or text is perhaps shown most clearly on Instagram. The app that started as a place to share personal photos, now has an algorithm that rewards video content more than photos, and gets more engagement, too. With posts, stories, and reels, you have a lot of ways to get discovered from a massive amount of users.
Tweets are short and sweet, and posting with video should follow suit. Research has shown that 15-second videos on Twitter did as well or better than 30-second videos in terms of viewing all the way through, recall, and impact. Use the space for text to emphasize a quick sound bite that underlines a primary point of the video.
The power of Reddit is in its subreddits, where people form communities based on interests. People tend to be invested and post often, so it’s a perfect place to get involved with your business. And video takes your content up a notch in its ability to deliver in-depth information quickly and effectively. It’s important to note that Reddit requires authenticity and providing value above all else, Redditors don’t want your promotions. The reward, however, in brand awareness and loyalty can be significant.
Places you didn’t think about posting your video
According to Biteable, embedding a video in an email increases click-through-rates by up to 300%. Nice! It could be as simple as a first-person video (such as from the founder or expert) or as high-level as a brand or explainer video. Make sure and include the word “video” in your subject line to grab attention.
Facebook and Instagram Stories
Ok, you’ve probably thought about this one, but have you tried it yet? Using Stories is an easy way to engage consistently with your audience and direct their attention to everything that’s happening in your world. Highlight users who are posting about you, hype up a sale, go behind the scenes or promote your latest campaign. Options abound.
Video doesn’t just increase engagement within groups, so use videos in your LinkedIn posts as well. Groups, however, are a great way to target a specific audience, including people who don’t follow you. Ensure that in a public or private group that your video is thoughtful, adds value, and furthers the goal of the group rather than simply promoting yourself.
Though late to the video game, video has exploded on the site and is a great opportunity for businesses. An already heavily visual site, video dramatically increases the chance of getting noticed, especially because it automatically starts playing once it gets halfway up the screen. The vast majority of Pinterest users are searching for ideas and inspiration, rather than specific products or brands, so it’s a chance to catch someone’s eye and make a new customer.
Claiming over 100 million readers, Medium has reach. And if your organization is contributing to the platform with thought leadership, consider adding video, as Medium allows you to embed video within the article. As much as the website is about reading, people are wired to watch, and video will keep people engaged longer.
Video Posting: Final Takeaways
Video is a powerful tool, one that can work in unique ways across a variety of channels. Especially when it’s part of a larger marketing strategy. Check out our Video Marketing Guide to learn more about how to integrate video into your marketing goals.
Of course, to post a video, you need to produce a video first! Get in contact with us to strategize, concept, and produce a killer video that you can splash all across the internet.