Marketing Video Production that Moves Your Business Forward
From brand to product to culture, elevate your marketing videos higher.
Work with an Award-Winning Marketing Video Production Company
When it comes to marketing videos, we’ve made them all. The big question is: what’s the video that’s right for you? Work with us to find the greatest vision for your next video, then create the best version that compels your audience and hits your goals.
Types of Marketing Videos
A brand video is a top-of-funnel video that seeks awareness of your brand and who you are more than it attempts to explain your specific products or services. Many people think of a brand video as a sort of manifesto in video form. We think there’s a lot more options out there. It can be humorous, cinematic or full of storytelling. There are countless ways to show the world who you are.
Here’s the chance to give your short pitch for your product or service. And these aren’t just explainer videos. That might be the route you choose, but you may also want to keep things lighter or more high-level. Some videos focus on the problem and solution, for instance, rather than explaining exactly how the product or service works. The main objective is to target your audience in a way to garner the biggest response.
A culture video goes behind the scenes and shows what organization’s community is like — who you are, what you value, and the way you work, give, and play. Often a culture video is used as a recruiting tool to show potential employees what it’s like to work there.
Our Marketing Video Production Process
Marketing Video FAQs:
We see marketing videos as any video that helps your marketing team accomplish a marketing goal. It really is that broad and that simple. Marketing videos can be used for just about anything, to make people aware of your brand, to recruit new hires, to educate, inspire, or entertain. Because marketing is about showing people who you are, what your brand is, and what you stand for, it’s all marketing.
The big three we see are brand videos to make people aware of your business, product/service videos to show people what you do, and culture videos to show people who you are (especially for recruiting but this can also include videos like case studies and more). Other types include explainer videos to inform people about your product or service, social media videos to entertain, explain, and contribute to a community, and a host of other videos like user-generated content, documentaries, onboarding videos, and event videos. The sky really is the limit.
Just like there are countless types of marketing videos, there’s a wide range of costs. If you want to shoot a cinematic-quality video in multiple locations over multiple days, it’s going to cost you significantly more than, say, a one-day shoot in a studio with a simpler storyline. And likewise, a huge crew on a studio set for multiple days would cost more than a simple single shoot day at a rented location. So the story and video quality are two of the biggest factors when it comes to cost.
Currently, our marketing videos range from $25K-400K each. Of course, there are a lot of different factors that help to be flexible with the cost, depending on our clients wants and needs. If you want to go big, we can go big, if you want to cut costs, we can cut costs. As always, it’s a collaborative effort.