How should you spend your marketing budget? Is it better to invest in print marketing, or should you be investing your time, money, and energy into digital marketing — and more specifically, video marketing?
Let’s walk through the pros and cons of each, and by the end, we think you’ll agree that video marketing is your best bet.
Let’s Start with Print
Businesses and marketers alike have been utilizing the power of the written word to turn prospects into customers through newspaper advertisements, direct mail flyers, billboards, banners, and more.
But with the rise of digital marketing over the last 20+ years, print marketing has seen many challenges to its supremacy as the go-to marketing strategy of businesses worldwide. Though many businesses have moved to a digital-first marketing strategy, print marketing is still an effective means of advertising for your business/brand.
Print Marketing Strengths and Weaknesses
Here is where print marketing excels:
- It’s tactile and engages your audience in a physical manner
- In a world filled with digital advertisements, print stands out
While it has its strengths, print marketing also has some glaring weaknesses:
- Compared to digital marketing, it’s costly and inefficient
- It’s way less likely to directly move your audience to become consumers
Onto Video Marketing
Video marketing is the new kid on the block, relatively speaking. Though commercials and infomercials have been around for some time, over the past decade video marketing has seen a real boom in popularity. With the arrival of social media and the continually growing popularity of video, it is no longer possible to ignore this heavy-hitter.
Video opens the door to endless possibilities. Whether you’re trying to introduce your brand for the first time or sharing your 100th product, video offers you an opportunity to explore new ways of reaching your audience. With so many possibilities, and the ability of video to connect to your audience it is no wonder video is the new king of marketing.
It’s also more accessible than ever. While video used to be out of reach for many businesses, today’s technology allows much broader access to this marketing opportunity. For a list of different ways you can use video marketing in your business, check out our article: 5 Types of Video That Will Change Your Business.
Video Marketing Strengths and Weaknesses
Here is where video marketing excels:
- It connects with your audience emotionally
- Can move your audience directly to purchasing
- Creates better product understanding through both visuals and sound
- Great ROI
Like any medium, video also has its downsides:
- With so many videos online, it is difficult to stand out
- Competition is high, and competitors may be investing big money into video content
Ultimately, Video Has the Edge
Every business should be developing and investing in a well-rounded marketing strategy to ensure the growth of their brand. And of course, we’d never suggest video is the be-all-end-all to marketing.
In today’s technology-driven world, it is more important than ever to make sure that you are spending your marketing budget wisely. And, while both mediums are powerful it is clear that video marketing is king. Video connects with people in ways that print simply can’t. And with the ever-increasing popularity of video for today’s consumers, it is clear that video content is the most important part of your marketing plan moving forward.
Your organization has a story to tell, and we’re here to help you tell it. We’re passionate about creative storytelling and making a change in the world. Whatever your next project is, we would love the opportunity to partner with you. Reach out to us here, and we will help take your brand story to the next level.
Looking to the future,
The BX Films Team