One of the things we love most about being a Bay Area video production company is helping shape the world around us.
But wait, you might say, it’s not really you, it’s all the people you work for who are changing the world. They’re the ones doing it, you’re essentially just part of the marketing department.
And you’d be wrong. Video production, especially in San Francisco, can be so much more than helping check off a marketing box … with the right vision. As creatives, not only do we get to decide what we work on (we often say no if it’s something we don’t believe is building the world up), but we get to play an active role in shining a massive spotlight on the work being done.
As we write this, there are companies working on changing our economy from a transactional one to a relational one. Companies using advances in biology to make our world sustainable, healthy, and more sophisticated all at the same time. Companies that will use big data to unlock advances in physical and mental health we never even imagined.
And we get to tell the world about it.
Which is no small thing, because there’s a difference between an idea happening and that idea spreading like wildfire. We work with a medium that’s built to spread, shared, and sometimes even go viral — and we’ve got the matchbook and gasoline in hand.
There’s a difference between an idea happening and that idea spreading like wildfire.
That also means we’ve got a responsibility. We get to decide what our video production company helps fuel. For us, that means fueling a better future.
Of course, it’s not just us, all creatives, all people doing generative work get to decide this. If you’ve got that power, how will you use it?
And if you’ve got an idea you want to spread, talk to us about it so we can move the world forward together.
