ElliQ – Tech Product Launch Commercial

San Francisco based Fuseproject and BX Films teamed up to visualize ElliQ’s new AI: a robotic helper for the elderly. One of the (several) challenges in front of Intuition Robotics was that ElliQ needed to be visualized and demonstrated, but there was only one prototype, and the robotics were not yet integrated, yet their PR launch and debut at the London Design Museum was quickly approaching. BX solved this challenge by creating an entertaining video that visualized ElliQ’s functionality and personality with a mixture of live-action and 3D animation.