BX Films loves to take a great idea and make it a little more… wild. That’s exactly what BX Films and H&L Partners did with this Toyota broadcast commercial. To target their largest U.S. market, Northern California, Toyota wanted a catchy, creative spotlight to shine on their Summer 2019 California Wild SUV Event. Complete with a raccoon, campfire, and a big ole fake fish (which just so happened to star in Godzilla in the 90’s) they turned up the creative juices for this campaign. Interesting fact, we shot the whole thing in English and Spanish on the same day.