Searching for the Right TV Commercial Production Company?
Discover creative commercials that move your audience.
Commercial Production that’s On Time and Within Budget
Producing a creative commercial isn’t just about creativity, it’s about hitting your marketing goals, timelines, and budgets. Work with us to craft a video that effectively reaches your target market, and delights your internal stakeholders.
Commercial Production that’s On Time and Within Budget
Producing a creative commercial isn’t just about creativity, it’s about hitting your marketing goals, timelines, and budgets. Work with us to craft a video that effectively reaches your target market, and delights your internal stakeholders.
CLIENT SUCCESS
Libratone’s wireless Q-Adapt headphones were a challenger to market dominators like Bose, Beats, and JBL. Libratone needed to get people’s attention with their commercial, so we created an attention grabbing video that doubled down on one value proposition: superior noise cancellation.
Rather than talk about the noise cancellation, we decided to show it in action. That’s where the creative concept for Hipster Hooligans came from, to gather up unique characters all doing their best to distract our hero and make as much intrusive office noise as humanly possible. Thankfully, our protagonist was prepared with Q-Adapt headphones. As he shows off some of the intuitive controls and features, he also enjoys noise-free calls — problem solved.
Libratone contracted BX Films for a series of commercials for our speakers and headphones. Our headphone sales jumped 600% after running the commercial BX Films created for us. With astronomically high click-through rates and conversions, the Hipster Hooligans commercial was a fantastic success!
Mike Culver, President of U.S. Operations
Our Commercial Production Process
Concept
Scriptwriting
Pre-Production
Production
Post-Production
Digital & Television Commercial FAQs:
A creative commercial is a video advertisement that highlights a brand, product, or service by telling a story in a creative way. This type of ad shows rather than tells. It’s different from an explainer which typically uses a narrator or host to literally describe the service or product for the viewer, often with animation. It’s also distinct from a high-level brand video or corporate video that is trying to convey a particular message about what it stands for, its vision, or values.
Creative commercials are usually a bigger production than other types of video ads. We spend more time upfront on concepts and scripting, and the concept/script you choose may require anything from multiple locations, a studio build, more talent, and more time and costs in post-production. But generally they follow the same high-level process as any commercial we produce, just at a more involved and detailed level. The payoff is worth it when done right.
There’s a wide range of costs with commercial production. If you want to shoot a cinematic-quality video in multiple locations over multiple days, it’s going to cost you significantly more than, say, a one-day shoot in a studio with a simpler storyline. And likewise, a huge crew on a studio set for multiple days would cost more than a simple single shoot day at a rented location. So the story and video quality are two of the biggest factors when it comes to cost.
Currently, the creative commercials we produce range from $100-300K each. Of course, there are a lot of different factors that help to be flexible with the cost, depending on our clients wants and needs. If you want to go big, we can go big, if you want to cut costs, we can cut costs. As always, it’s a collaborative effort.
