Tell Your Story with Brand Video Production

Show the world who you are with an unforgettable brand video.

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Your Brand Has Personality and Soul

A great product drives sales, but a great brand drives loyalty.

When you show your customers who is behind the product or service you provide, you give them a reason to follow, share, and believe in you. A brand video is the perfect way to show your customers your personality and soul.

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Brand Videos To Move Your Company Forward

CLIENT SUCCESS

Millions of people already use Poshmark, but not everyone is familiar with all the ways you can buy, sell, and engage with the Poshmark community. The popular second hand social platform wanted to use video to enhance both engagement and awareness of everything that Poshmark does. We brought the idea of a “revolving closet” to life — where you can shop different Poshmarker users’ closets for their style, then sell items you’ve used to keep your closet and house fresh.
We showed the video to the firm on Monday and the phrase I heard most was ‘wow I’m ready to run through walls.’ Everyone loved it and was so impressed with your work. [Our President] also emailed me in all caps saying how great it was. So, mission accomplished.
Audrey Harris, Head of Marketing

Our Brand Video
Production Process

Concept

We generate several unique high-level ideas that give you a taste of different videos we could produce.

Scriptwriting

We write the full script and go back and forth with you to get it just right.

Pre-Production

All the planning. We find locations, scout talent, design the shoot locations and sets, get permits, and much, much more.

Production

In other words, shoot day (s)! This is when you can join us (if you want) as we bring the magic to life and capture all the live-action footage we need for the video.

Post-Production

We add more magic on the back end to wrap everything up, including editing, sound design, motion graphics, and/or animations.

Brand Video FAQ:

The mark of a good brand video is what it does within your target audience. If it places a true, compelling idea of your brand in their minds and/or hearts, it’s a good one. 

 

At BX, we believe the best brand videos do that by trying to communicate just a single big idea — the idea at the center of your brand. It doesn’t need to be a video that details your mission, values, and top value props. It should be a way to show who you are at your core and your personality.

Brand videos take many different forms. For Poshmark, we created a spot that showed viewers the idea of a “revolving closet” in just thirty seconds. Dolby needed a high-level video about how they are enhancing living room experiences that was hype-y, but could be shown with or without sound. And for Vivino, we created a brand video that encapsulates the lifestyle and ease of purchasing that the company stands for. 

Just like there are countless types of brand videos, there’s a wide range of costs. If you want to shoot a cinematic-quality video in multiple locations over multiple days, it’s going to cost you significantly more than, say, a one-day shoot in a studio with a simpler storyline. And likewise, a huge crew on a studio set for multiple days would cost more than a simple single shoot day at a rented location. So the story and video quality are two of the biggest factors when it comes to cost.

 

Currently, our brand videos range from $25K-400K each. Of course, there are a lot of different factors that help to be flexible with the cost, depending on our clients wants and needs. If you want to go big, we can go big, if you want to cut costs, we can cut costs. As always, it’s a collaborative effort.

Get started on your own brand video with BX.

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