In a crowded marketplace of language learning apps like Duolingo and Rosetta Stone, FluentU is carving out its own niche with the help of BX Films. This isn’t just gamification or rote learning. FluentU uses entertaining real world videos to place language learners into real scenes and real language uses. To showcase the app’s powerful features and ways it appeals to different motivations, BX puts the viewer into three different scenarios — Romance, Travel, and Work. Taking the viewer down the product journey, these videos demonstrate functionality while bringing the FluentU experience to life at the same time.