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BX Films

Case Study

Toyota

Director's Cut

Agency: H&L Partners
Production: BX Films
Director: Ben Sanders
Producer: Beau Walchek
Art Director: Myles Neith
DP: Trevor Hooper

If you’re going to show off your new hybrid SUV and put it through its paces, San Francisco is the perfect location. H&L Partners and BX Films teamed up on behalf of Toyota to capture the beauty of both the vehicle and the city in this short promo. A day in the life of a bicyclist commuting off the beaten path, the spot manages to catch the spirit of loving your life and your ride in just thirty seconds. The killer soundtrack doesn’t hurt either. Fun fact, all five locations were filmed in a day.

Behind the Scenes Photos